Eisenhower and U.S. Policy in Southeast Asia Essay

Eisenhower and U.S. Policy in Southeast Asia - Essay Example Vietnam policy under Eisenhower can be summed up with two headings. First, a reluctance to actively go to war in Vietnam using the full power of the American military attack force, in spite of the fact that Eisenhower acknowledged the Communist threat from China in Southeast Asia. This reluctance created domestic political friction within the Republican Party and cause a split between those who fiercely opposed Communism and favored full-scale war with Vietnam and Eisenhower, who held back for both external and internal reasons.Secondly, Eisenhower’s precedence led future Administrations to the focus on air attacks rather than directing the attack on land forces. Once the U.S. finally invaded militarily, this policy created initial setbacks in the war as the Vietnamese showed their superior land power that later led to the defeat and withdrawal of American forces. Because the Vietnamese were able to hide in the jungles and sustain minimal damage, air attacks were ineffective a nd the policy to send in limited land forces – a policy rooted in the Eisenhower era -- proved unwise because the strength of the Vietnamese was in their guerilla land forces and they would very clearly demonstrate to the Americans – just as they had to the French – that the Vietnamese would not be defeated on land.Eisenhower’s policy on Vietnam is best revealed by two significant events. The first event established the political framework for his policy and that was Eisenhower’s famous domino theory.... Secondly, Eisenhower's precedence led future Administrations to the focus on air attacks rather than directing the strength of the attack on land forces. Once the U.S. finally invaded militarily, this policy created initial setbacks in the war as the Vietnamese showed their superior land power that later led to the defeat and withdrawal of American forces. Because the Vietnamese were able to hide in the jungles and sustain minimal damage, air attacks were ineffective and the policy to send in limited land forces - a policy rooted in the Eisenhower era -- proved unwise because the strength of the Vietnamese was in their guerilla land forces and they would very clearly demonstrate to the Americans - just as they had to the French - that the Vietnamese would not be defeated on land. Eisenhower's policy on Vietnam is best revealed by two significant events. The first event established the political framework for his policy and that was Eisenhower's famous domino theory. The second event that revealed how his policy would be carried out is revealed in the domestic and international debate over U.S. intervention as the French were being defeated at Dienbienphu in 1954. On April 7, 1954, President Eisenhower held a press conference during which he was asked to comment "on the strategic importance of Indochina to the free world" (Williams, et al: 156). The President responded with the analogy of a "falling domino." He said, "You have a row of dominoes set up, you knock over the first one, and what will happen to the last one is the certainty that it will go over very quickly. So you could have a beginning of disintegration that would have the most profound influences." He went on to say, "But when we come to the possible sequence of events, the

Market Research Essay Example | Topics and Well Written Essays - 1000 words

Market Research - Essay Example The product being launched is that of a rival company to Microsoft, Apple; therefore the paper entails a detailed analysis of the major areas that can be utilized to overcome the market power of Microsoft and promote the sale of the new product. Marketing Research: Competing Company and Product SWOT Analysis for the Launch of a New Product When a company conducts a SWOT analysis, it does not mean that it is in a state of crisis, but this is only a measure designed to understand whether it is suitable or not. It is usually conducted in the wake of a company’s launch of new major projects and business undertaking the organization wishes to embark on (Cleland & Ireland, 2007). To launch a new product, the organization has to conduct a detailed analysis of its current position so as to determine the means with which the launching of the project can be addressed based on the findings. Microsoft Corporation (SWOT Analysis) Strengths First, Microsoft has the advantage of being popula r as the largest software company usually associated with software and hardware products that are highly innovative. This is displayed by the presence of more than 500 offices in 160 countries (Drucker, 2007). Secondly, the basic operating systems used globally are Windows 7, Vista and XP accompanied by suitable products such as Microsoft Word, Excel and Access among others. These offer the company a competitive advantage via the ease of integrating the products and setting of standard prizes for their standardized products (Hafner & Hibbert, 2001). Another major strength of Microsoft is the nature of rapid development of products and provision of timely updates as well as its strong, flexible and elevated quality of its staff. One of the other strengths of Microsoft PCs is the size. The design of its tablets and laptops makes them easier for portability and they are widely spread globally (Hafner & Hibbert, 2001). Weaknesses One major weakness of Microsoft is its failure to articul ate the growth of its products, thus being overtaken by competitors with respect to productions. Similarly, the products are usually sold with an assumption that the customer is running a Microsoft operating system (OS) for its compatibility which has resulted in declining sales of the OSs and server software (Hafner & Hibbert, 2001). In addition, employee exhaustion is evident owing to intense deadlines for products and their launching. As Drucker (2007) reports, Microsoft is characterized by recurrent restructuring, many rules and regulations with a domineering atmosphere that causes employee morale to reduce and sometimes loss of instrumental employees. This slows down the company’s innovative process. Microsoft has been dormant in the Internet space up to the time MSN was released although it still faces tough competition from Yahoo. With the increased consumer demand of the products, there has been limited human resource to deal with these needs in good time. Opportuniti es Microsoft has the opportunity of having access to cheaper international telecommunication and new markets since many people around the world are connected to the Internet (Drucker, 2007). With the demand for personal computers (PCs) and software components increasing worldwide, despite the market being flooded by attractive handheld devices, Microsoft can still produce more and increase their sales. Finally, Microsoft has